Many salon owners don’t recognise that their salons are dated and dull, and that their clients are heading elsewhere for the latest treatments in a fresher environment.
If they do realise that their salon décor needs an update, the instant reaction is to throw all of the latest gimmicks, technology and achingly bright colour at the design. This tends to be an appeal to a younger, hipper or more high-end clientele, but it usually fails hopelessly and alienates existing clients in the process.
Clients are more perceptive than you might think, and they are starting to demand more from their salon environment as well as the treatments on offer. What you see as cool and on-trend could end up looking pretentious and showy, with no indication that your salon is a professional business offering high quality service.
So, how can you appeal to a younger market without it looking like you’ve tried too hard? The key is attention to detail, not flashy gimmicks. Things like comfortable salon chairs, professional salon chairs, a wide range of treatments and a light, attractive salon space will make more difference to your client’s experience than the latest LCD TV or a neon, light-up merchandise display.
Put a lot of thought into what you want to achieve with your salon’s décor – for example, do you want the space to feel relaxing and peaceful, cosy and homely, or simple and functional?
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